2012 Toyota Prius V First Drive ~ CARS NEW TRENDS CLASS MODES

2012 Toyota Prius V First Drive

The hybrid lexicon is a language built on a foundation of disjunction. Buyers may have phenomenal fuel economy or space for kids and cargo. You can embarrass your neighbors at the fuel pump or have a satisfying driving experience. In fact, opting for a battery pack is so fraught with compromise that it's almost as if hybrid manufacturers have completely deleted the conjunctive 'and' from their diction. Even so, that fact hasn't stopped buyers from flocking to electrified vehicles in droves.

Toyota alone has sold over one million Prius models in the United States since the vehicle first debuted 10 years ago. That number blossoms to two million once global sales are accounted for, and the model's popularity has helped usher in a bloom of hybrid products from over 16 manufacturers. The technology may not be the perfect solution to our fuel economy concerns, but it has successfully taken off in ways that would have been difficult to imagine when the first gangly Toyota hybrid whirred off the line.

Now Toyota is set to grow its Prius lineup with three new models. In fact, Bob Carter, Toyota division group vice president and general manager, says that the Japanese automaker fully expects the Prius family to become its best-selling product line in the near future – beating out internal combustion titans like the Camry and Corolla in the process. As a result, the company is planning to unleash of a barrage of products that include a model based on the Prius C Concept, a plug-in version of the hybrid and the taller, boxier Prius V. The thought is that a few simple variations on the company's successful battery-powered recipe will offer buyers solutions that the conventional Prius simply couldn't match. The only question is whether or not the will respond to what is effectively a few clever re-body jobs. If the Prius V is any indication, the answer is a resounding yes. Continue reading...

Thanks to years of steady sales, legions of faithful buyers and an overwhelming popularity with the celebrity set, the Prius has established itself as an icon of automotive design. Toyota says that the Prius name has the highest brand awareness of any other hybrid on the road right now, and when it came time to design the Prius V, the company's artists wanted to ensure that the newcomer was instantly recognizable as a member of the Prius dynasty. For aerodynamic reasons, that meant maintaining the wedge-like shape of the lift back, though with a slightly taller roof for greater functionality.

Up front, the vehicle wears both stylized head lamps and a rounded front fascia that's remarkably similar to the 2011 Prius, though it's worth noting that the front fenders and hood are completely new sheet metal. In fact, the headlight housings themselves have been slightly altered to incorporate a new ridge that reduces wind turbulence around the side view mirrors. Toyota says that the small change has a huge impact on interior noise.

From the side, it's nearly impossible to escape the wagon-like presence of the Prius V. With its long roof, similarly lengthy rear doors and an extended cargo area, the vehicle ditches the awkward hatchback aesthetics of current generation Prius for a twang of normalcy. We couldn't help but grow a little fond of the vehicle's shape after a day behind the wheel. It's almost as if Toyota has flanked us by using our love for wagons to lure us into the hybrid craze.

We spent time in the top-o-the-line Prius V Five trim level, complete with larger 17-inch wheels. The multi-spoke rollers aren't the most stylish stock on the planet, but they're far better than the chunky designs of the Honda Insight and Civic hybrids.

From the rear, the Prius V offers up a fairly sizeable hatch garnered with a unique rear spoiler. As you might have guessed, the piece actually serves to benefit the Prius V aerodynamically. Speaking of slipping through the air, Toyota's designers and engineers worked to decrease the vehicle's coefficient of drag as much as possible to increase fuel efficiency. As such, touches like protrusions from the front and rear bumper, specially-designed side skirts and extensive under-body cladding help the Prius V return its .29 coefficient of drag.

Toyota also worked to keep weight as slim as possible on the Prius V, and those efforts translated into unique material selections indoors. The Prius V will be available in three trims labeled Two, Three and Five, with the top two tiers treated to a new substitute leather surface that's lighter than real cow hide. In addition, a dual-pane resin panoramic roof is available on Five trimmed models. The material is 40 percent lighter than standard laminated glass and also helps reduce solar gain to keep the interior cool during the summer months. Finally, Toyota partnered with JBL to create a sound system that not only weighs 37 percent less than the old gear, but also sucks down 80 percent less power, too.

Even so, the Prius V weighs in at 232 pounds more than its standard sibling, though the penalty is well worth it when it comes to usable interior room. Toyota built the hybrid wagon with a set of manually-controlled multi-function back seats that can slide fore and aft, recline and fold semi-flat for a heap of versatility. As a result, there's up to 35.9 inches of leg room out back, which is 1.4 inches more than the Honda CR-V can offer. With the thrones up, there's a full 34.3 cubic-feet of cargo room, and that number swells to 67.3 cubes with the back seats folded. As Toyota points out, that's more room than crossovers like the Chevrolet Equinox, Honda Element, Ford Escape or the Nissan Rogue can offer.

With large rear doors and a high hip point, back passengers are treated to a vehicle that's a cinch to slip into. We were perfectly content to spend a little time being chauffeured around the greater San Francisco area in the hybrid. But while the back seats are the big news for the Prius V, the front buckets offer a few surprises as well. The designers at Toyota implemented concave door panels to provide more knee room and to help suggest a more open, airy cabin, and the Prius V wears upper dash panels that are so soft they're very nearly plush. The same material is found at elbow level on the front door panels as well. While there's plenty of easily scratched, easily sullied hard plastic around, the Prius V delivers an interior that's suitably attractive and comfortable given the segment.

The Prius V also bows with Entune – a new smartphone-based application system. Check out the Short Cut below to see what it's all about.